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Our story,
our heritage

An idea that is over 100 years old.

While our area’s heritage has deep roots, Crowne Plaza North Augusta is the hotel of the future. Our hotel seamlessly blends work and leisure, reflecting the riverside mixed use development space, Riverside Village, we call home.

Our roots

Located on the banks of the Savannah River, Crowne Plaza North Augusta is an inspiring addition to Riverside Village, a mixed-use development space that began in May 2017.

What began as an inkling of an idea by city founder, James U. Jackson and city planner, Charles Boeckh in 1891 has now grown into a thriving riverside community where citizens can live, work and play.  While this river-centric development, took over 100 years to come to fruition and completed in various stages, North Augusta is now the city of the future.

The Riverside Village area features a state-of-the-art Minor League Baseball Stadium, SRP Park–home to the Augusta GreenJackets, several elevated restaurants and eclectic boutiques and stores. Riverside Village will reshape Augusta and North Augusta into a dynamic destination for both visitors and the local community. Surrounded by the North Augusta Greeneway and flanked by the picturesque, Hammond’s Ferry neighborhood, Crowne Plaza North Augusta is proud to join such a community.

Crowne Plaza North Augusta is in the town center of Riverside Village at Hammond’s Ferry, a premiere hotel accommodation for those visiting the area. We are adjacent to over 62 miles of greenway space and boast a nature trail behind our hotel.

Our hotel

Our upscale hotel will hold 180 guest rooms and suites that will be decorated with stylish designs and contemporary elements.  Each room and suite will feature comfortable beds, plush bedding and a functional work space. We will also offer the patented, WorkLife room, a feature that can only be found at Crowne Plaza Hotels & Resorts and is designed for the modern business traveler, seamlessly combining work and leisure.

In addition to our elevated dining experiences found at our flagship restaurant, Salt & Marrow, On the top floor of the hotel, or hotel offers elevated experiences on our rooftop bar. As the only rooftop bar in the area, the upscale space is a wonderful gathering place for hand crafted cocktails, beer, wine, and small plates. Patrons will enjoy the incredible views of Riverside Village and the Savannah River from all angles.

Crowne Plaza is a hotel for the business traveler and business interactions of the future with versatile meeting spaces and premium technology capabilities. Our 5,000 square-foot ballroom opens onto an outdoor event space, which can be further separated to accommodate each unique function.  We have pre-function space and meeting rooms that are ideal for breakout sessions and offer exceptional flexibility.

We are conveniently located in the heart of Riverside Village and only a short distance from the area’s major attractions in Augusta, Aiken and Edgefield.

Our people are your people

General Manager

Jeff Brower

Jeff Brower most previously served as the senior general manager of Westfield Montgomery, a 1.5 MM square-foot super regional mall in Bethesda, Md. Jeff spent four years as the general manager of The Ritz-Carlton, Georgetown, a AAA Five Diamond Hotel.  He also served as the general manager for The Union Station Hotel, an Autograph Collection Hotel, in Nashville, Tenn. L’Auberge de Sedona & The Orchards Inn in Sedona, Ariz., and The Partridge Inn in Augusta, Ga. Jeff began his career in the hospitality industry with The Ritz-Carlton.

Director of Sales & Marketing

David Sulak

David has spent over 25 years in the hospitality industry and has served as director of sales and marketing and director of group sales for many upscale southeastern properties, including Millenium Hotels in Durham, N.C.; Hilton Head Marriott Resort & Spa in Hilton Head, S.C.; and the Westin Savannah Harbor Resort & Spa in Savannah, Ga. Prior to his current role, David spent the past three years as the general manager of a downtown Atlanta hotel, where he was credited with implementing processes and procedures that resulted in significant increases in the hotel’s average daily rate.

NorthPointe Hospitality Management Group

NorthPointe Hospitality Management, LLC is a comprehensive, added value management company based in Atlanta, Georgia. Experts in managing all aspects of hotel operations from accounting to staffing, to food and beverage operations, NorthPointe Hospitality’s main focus is to ensure exceptional returns by deploying cutting edge techniques in financial management, guest service, quality assurance and employee retention. Its principals have a 30-year history in the hospitality business overseeing both full and select service hotels.

Meetings + Events

Learn more about our meetings, event and social spaces.

Parlor + Lounge

Indulge parlor side at Salt + Marrow or in our Parlor Room

Guestrooms + Suites

Learn more about our WorkLife Rooms + Quiet Zones, only at Crowne Plaza Hotels.