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Crowne Plaza North Augusta Pool Area

Crowne Plaza North Augusta Grand Opening




-Riverfront property is among the first of Crowne Plaza’s Accelerate Program-

ATLANTA (DATE) — NorthPointe Hospitality Management announces the opening of the new Crowne Plaza North Augusta, located in the $200-million Riverside Village development, a new 30-acre mixed-use development that combines a beautifully crafted pedestrian-friendly neighborhood with single family homes, condominiums and apartments; a vibrant town and event center; restaurants; brewery; outdoor center; and the new SRP Park (Green Jackets Minor League Baseball) all along the banks of the Savannah River.  The five-story upscale hotel is among the first of Crowne Plaza’s WorkLife design and features 180 guestrooms and suites; a 120-seat restaurant and bar; rooftop bar; 11,000 square feet of technologically advanced interior meeting space that includes a 5,400 sq.- ft ballroom; also featuring 6,000 sq.-ft. of outdoor meeting and event space; outdoor pool; and fitness center featuring Peloton bikes.  The hotel is pet friendly.

Designed to be the town center and an inviting meeting spot for locals and visitors, Crowne Plaza North Augusta embraces modern southern hospitality in its service, design and décor. Interiors blend the warm sophistication of the southern heritage of leisure sporting and local artisans with a welcoming and modern aesthetic.

Located on the first floor of the hotel, Salt + Marrow Kitchen, the specialty wood-fired grill restaurant, has a street entrance for local guests and views of SRP Park, home of the Augusta Green Jackets, and Riverside Village.  Breakfast and dinner are served daily.  Lunch is available daily at Salt + Marrow Parlor Bar, which is next to the restaurant and is an inviting gathering place for locals and visitors, with a cozy environment of rugged leather and warm wood décor.

Executive Chef Dominic Simpson and the culinary team prepare incredible menu items on Grillworks, an American artisanal wood-fired grill with signature cast aluminum crankwheels which allow the culinary team to adjust the height of the cooking surface.  Praised by James Beard and noted chefs throughout the country, this method of cooking is a first in the Augusta area.  Special events, such as culinary dinners with guest chefs, will be offered throughout the year.

On the top floor of the hotel, Jackson’s Bluff, an upscale rooftop bar with whimsical details throughout, is the ideal spot in the area for enjoying beautiful views, people watching, hand-crafted cocktails, small plates, beer and wine.

Crowne Plaza North Augusta’s 180 WorkLife guest rooms and suites, many with views of the Savannah River, are beautifully decorated with stylish designs, contemporary elements and a soothing color palette.  Each of the guestrooms and suites have comfortable beds, plush bedding, regional artwork and a functional work space.  The rooms are designed around the evolving needs of modern business travelers, providing an incredible mix of comfort, connectivity and flexibility. The angled beds feature padded headboards with integrated LED lighting, plus multiple electrical outlets and USB ports on each side of the bed. WorkLife rooms also include a moveable table by the loveseat that can hold food or a computer as needed.

The hotel’s 11,000 sq.-ft. of technologically advanced interior meeting space has high-tech sensory technology, state-of-the-art lighting and enhanced audio-visual capabilities.  The 5,400 square-foot ballroom, which opens onto outdoor event space, can be separated into three private bays to accommodate groups and private events.  Additionally, there is pre-function space and four meeting rooms that can be used for breakout space and offer exceptional meeting flexibility. The hotel also has an additional 6,000 square feet of exterior space for meetings, events and celebrations.  Crowne Plaza North Augusta’s gathering space is also ideal for customized weddings, receptions, engagement parties, rehearsal dinners and bridal events.

Crowne Plaza North Augusta is conveniently located just two hours from Atlanta, one hour from Columbia, S.C. and just a few minutes from Augusta, Ga.  Additional information about Crowne Plaza North Augusta may be found online at  Connect with the hotel on Facebook:, and and on Instagram:,, and

About Brasfield & Gorrie

Founded in 1964, Brasfield & Gorrie is one of the nation’s largest privately held construction firms, providing general contracting, design-build, and construction management services for a wide variety of markets. We are skilled in construction best practices, including virtual design and construction, integrated project delivery, and lean construction, but we are best known for our preconstruction and self-perform expertise and exceptional client service. Brasfield & Gorrie has 12 offices and approximately 3,000 employees. Our 2017 revenues were $2.8 billion. Engineering News-Record ranks Brasfield & Gorrie 27th among the nation’s “Top 400 Contractors” for 2018.

About NorthPointe Hospitality Management, LLC  

Atlanta-based NorthPointe Hospitality Management, a recognized leader in the management and development of hotels and resorts, manages Crowne Plaza North Augusta.   The company delivers exceptional returns on investments by deploying cutting-edge techniques in financial management, guest services, quality assurance and human resources.  From beachfront builds to historic renovations, NorthPointe Hospitality’s expanding portfolio includes the Hilton Garden Inn in Albany, Ga.; The Partridge Inn in Augusta, Ga. (Curio Collection by Hilton); Holiday Inn Resort Jekyll Island (Jekyll Island, Ga.); Hotel Indigo Mount Pleasant (Charleston, S.C. area); Holiday Inn Express Charleston Medical Area; The Beach House Restaurant (Jekyll Island, Ga.); and the boutique Beachview Club Hotel on Jekyll Island.  The company’s dynamic leadership team has more than 40 years of experience with the country’s largest franchise, construction, banking and third-party management companies. For more information, visit

Crowne Plaza® Hotels & Resorts

As part of its multi-year Crowne Plaza Accelerate program, IHG has invested $200 million to transform the Crowne Plaza brand in the Americas region, which includes the U.S., Canada, Mexico, Latin America and the Caribbean. This substantial investment promises to help our brand challenge the status quo and deliver a unique experience to our guests. The Accelerate program is founded on four pillars: Aspire, Activate, Advance and Amplify.

Part of the IHG® global portfolio, the Crowne Plaza® Hotels & Resorts brand has more than 410 locations around the world. The Crowne Plaza brand is dedicated to making business travel work for the modern business traveler. IHG is investing in the brand with the Crowne Plaza Accelerate plan which is a multi-year $200 million brand transformation in the Americas region. The plan ensures that the Crowne Plaza brand will remain at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. For more information about the Crowne Plaza Hotels & Resorts brand, visit Connect with us on Twitter:, Facebook: and Instagram:


Media Contact:

Angela Southard Winther


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